trends

How to Use Intrigue to Increase Your Email Open Rates

Getting your email noticed amongst hundreds of other emails in your prospects inbox is difficult enough, let alone getting a few minutes from them to read the content when so many other things may occupy your client’s attention. With average email open rates a mere 21.8%, how can you increase your chances of being noticed?

Human beings are curious by nature. By using intrigue, your email campaign will leverage on human beings curiosity. If you intrigue them, that person will feel the need to respond in order to satisfy their deeply-seated feelings.

Learn how you can incorporate intrigue in your emails and increase your email open rates in this article by ActiveTrail.

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Key Differences Between Top-Performing B2C Content Marketers and Their Peers

B2C marketers have been pressured to do more content marketing that far outpaces their ability. Organisations may need to consider the cost-efficiency, resource optimisation, and other key elements such as workflow process best practices/framework for a more prioritized and strategic content marketing plan to gain higher return-on-investment in marketing. These signs were indicated in the latest annual B2B Content Marketing 2018 Report : Benchmarks, Budgets, and Trends – North America, released by CMI and MarketingProfs.

For more research findings, view the report: B2C Content Marketing 2018 Benchmarks, Budgets and Trends – North America

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