SEO

Content Marketing for B2B in 2021

Content Marketing for B2B in 2021

The COVID-19 pandemic may still be ongoing but in 2021, things are starting to look up and businesses and economies are raring to get back into gear.

Given the changes that happened in 2020, many businesses may have faced challenges in implementing their marketing plans when affected by the pandemic, especially for content marketing.

One of the biggest challenges many B2B marketers faced was having to do more with less as the pandemic continued to wreak havoc on the global economy.

To Change or Not to Change

Nonetheless, despite all the challenges thrown their way, B2B marketers have proven to be resilient and quick to adapt in the past year and they continue to believe in the value of their content.

But even then, not all B2B marketers are equal.

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10 Blogging Statistics You Need To Know for 2021

10 Blogging Statistics You Need To Know for 2021

Businesses are constantly adapting to changes in technology and consumer demands in order to stay sustainable. They need more than just a strong web presence as part of their online marketing and branding strategy.

Blogging is one inexpensive method for small businesses to build brand awareness, drive traffic to their website, and attract more potential customers.

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Why You Should Embrace Content Marketing

Why You Should Embrace Content Marketing

Everyone’s talking about Content Marketing today.

In fact, you’ve most likely heard this phrase, “Content is King” when anyone talks about Content Marketing.

But what is Content Marketing exactly?

As one of the most effective methods available today for growing audience engagement, developing a brand presence and driving sales, content marketing has been proven to deliver resounding success for businesses.

Joe Pulizzi, the founder of Content Marketing Institute has this to say, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In easy terms, content marketing is made up of all sorts of content, such as blogs, eBooks, articles, newsletters and videos, even e-mails, all carefully created to deliver information across all stages of the marketing funnel.

It’s a long play that’s designed to educate the audience for future conversions.

Why Do Businesses and Marketers Think Content Marketing is Important?

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SEO Marketing

SEO Marketing

Be Found or Lose Countless Customers!

Your website is useless if no one sees it. Search Engine Optimisation (SEO) helps your business to become visible to people who search for what you offer.

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Local SEO Best Practices

Local SEO Best Practices

Did you know that over 80% of mobile phone users use ‘Search’ to find local businesses, products or services? Driven by a need for “information on the go”,  a majority of these local searches also come with a high probability of purchase, making this – local mobile search, an important opportunity for your business.

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Anatomy of a Google Search Listing

If you’re looking to dominate in Google search results, be warned that your strategy needs to be more expansive than keyword research and a savvy AdWords campaign. A search result needs to entice users to click through to your webpage and is an often-ignored aspect of SEO. To understand the basics of Google search listings, here’s a detailed guide for your reference.

 

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The Best eCommerce Platforms for SEO

SEO goes hand-in-hand with e-commerce. With most Internet activity starting off with a search, an online store is going to have a tough time if nobody can discover your website through Google or other search engines.

However, most e-commerce platforms today will offer a variety of features to keep your e-commerce store optimized for Google. But SEO in itself involves lots of factors – UX, speed, meta tags, etc. that makes finding a platform that does well with all of them more than a bit difficult.

Use this article to help you get an idea of the best SEO compatible e-commerce platforms before you take the leap to invest your time, resource and money.  The Best eCommerce Platforms for SEO.

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