content marketing

01
Jun
2021
Create Harmony from Chaos with a Social Media Calendar

Create Harmony from Chaos with a Social Media Calendar

Social media is already challenging when it comes to creating content and building an audience.

Posting haphazardly on social media when you don’t have concrete goals on what you want to achieve with your social media may leave a bad impression not to mention leaving the audience feeling scattered and disorganised.

Even worse, the biggest question you have to ask is, did you actually gain anything from the time you have invested in your social channels?

Facing this kind of challenge, what can you do?

Have you heard about Social Media Calendars?

Continue reading →
Posted by admin in Blog
22
Apr
2021
Content Marketing for B2B in 2021

Content Marketing for B2B in 2021

The COVID-19 pandemic may still be ongoing but in 2021, things are starting to look up and businesses and economies are raring to get back into gear.

Given the changes that happened in 2020, many businesses may have faced challenges in implementing their marketing plans when affected by the pandemic, especially for content marketing.

One of the biggest challenges many B2B marketers faced was having to do more with less as the pandemic continued to wreak havoc on the global economy.

To Change or Not to Change

Nonetheless, despite all the challenges thrown their way, B2B marketers have proven to be resilient and quick to adapt in the past year and they continue to believe in the value of their content.

But even then, not all B2B marketers are equal.

Continue reading →
Posted by admin in Blog
10
Mar
2021
Why You Should Embrace Content Marketing

Why You Should Embrace Content Marketing

Everyone’s talking about Content Marketing today.

In fact, you’ve most likely heard this phrase, “Content is King” when anyone talks about Content Marketing.

But what is Content Marketing exactly?

As one of the most effective methods available today for growing audience engagement, developing a brand presence and driving sales, content marketing has been proven to deliver resounding success for businesses.

Joe Pulizzi, the founder of Content Marketing Institute has this to say, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In easy terms, content marketing is made up of all sorts of content, such as blogs, eBooks, articles, newsletters and videos, even e-mails, all carefully created to deliver information across all stages of the marketing funnel.

It’s a long play that’s designed to educate the audience for future conversions.

Why Do Businesses and Marketers Think Content Marketing is Important?

Continue reading →
Posted by admin in Blog
20
Nov
2020
Content is Key in Social Media

Content is Key in Social Media

Content marketing is more than just about what we have created. Its about the entire process of developing, distributing and promote the content. The content can be made of pictures, video, copy, strategy, storytelling, etc.

Social media plays a key role in content marketing that to build brand awareness, influence prospects, and ultimately drive return. Social media is a place to meet target buyers, to build and nurture relationships before we call-to-action.

Read this article that to provide you a summary and guides on how to create a content marketing strategy for the success of social media marketing – https://bit.ly/2FPzoRf

 

Posted by admin in Blog
22
Oct
2020
Digital Marketing Trend in 2021

Digital Marketing Trend in 2021

Internet Marketing? Ecommerce? Online Shopping? Given the unprecedented crisis in the world today, what organizations need to change and do differently to address the uncertainties now, and of the future? COVID-19 pandemic has upended how businesses conduct business. More and more products and services are moving towards online, work from home (WFH) or in a hybrid setting will be a new norm life.

Read this article contributed by DaBrian Marketing Group to gain some insights into the marketing trends for 2021 that your business needs to consider for engaging and retaining customers, and to generate more traffic, leads, and revenue – https://bit.ly/31BcZPr

 

Posted by admin in Blog
22
Sep
2020
Which Social Media Sites Are Best For Your Brand and Business?

Which Social Media Sites Are Best For Your Brand and Business?

Facebook, WhatsApp, Instagram, WeChat, LinkedIn, Twitter, Google My Business and so on …

How Much Do You Know About Them? or Does Social Media Know About You?

Read this article to understand more about social media marketing – https://www.business.com/articles/is-social-media-marketing-still-worth-it/

WhatsApp us anytime if you would like to find out how it works.

#socialmedia #digitalmarketing #internetmarketing #proexcellmanagement #googlemybusiness #onlineadvertising #onlineshopping

Posted by admin in Blog
18
Apr
2018

How to Use Intrigue to Increase Your Email Open Rates

Getting your email noticed amongst hundreds of other emails in your prospects inbox is difficult enough, let alone getting a few minutes from them to read the content when so many other things may occupy your client’s attention. With average email open rates a mere 21.8%, how can you increase your chances of being noticed?

Human beings are curious by nature. By using intrigue, your email campaign will leverage on human beings curiosity. If you intrigue them, that person will feel the need to respond in order to satisfy their deeply-seated feelings.

Learn how you can incorporate intrigue in your emails and increase your email open rates in this article by ActiveTrail.

Posted by admin in Blog
07
Feb
2018

Social Media as a Strategic Tool

Social media users have tuned themselves to become blind to advertisements on platforms like Twitter and Facebook. The persistent strategies used on these platforms need to be replaced by another strategy to better connect with their intended audience. Read on for more insight.

Posted by admin in Blog
03
Jan
2018

Key Differences Between Top-Performing B2C Content Marketers and Their Peers

B2C marketers have been pressured to do more content marketing that far outpaces their ability. Organisations may need to consider the cost-efficiency, resource optimisation, and other key elements such as workflow process best practices/framework for a more prioritized and strategic content marketing plan to gain higher return-on-investment in marketing. These signs were indicated in the latest annual B2B Content Marketing 2018 Report : Benchmarks, Budgets, and Trends – North America, released by CMI and MarketingProfs.

For more research findings, view the report: B2C Content Marketing 2018 Benchmarks, Budgets and Trends – North America

Posted by admin in Blog