10 Must-Haves for a Highly Successful Video Marketing Campaign

Video is at the forefront of digital marketing circles today. However, while most businesses are considering their video options, many are not sure where to start or what, exactly, is required.

This new infographic from wideo provides some guidance on the fundamental elements you need to incorporate into an effective, and impactful, video marketing strategy.

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5 Lessons to Learn from Failed Startups

“Learn from your mistakes.” It’s a good adage to live by, but for entrepreneurs, the possibility of failure is not something one wants to think about. Without a solid foundation, eventual failure is a strong possible outcome for those starting a company. Learning what not to do from those who have failed can be helpful in ensuring your own success. Here’s 5 lessons entrepreneurs can take from those who came before them…

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15 Social Media Management Tools That Can Help Your Business Thrive

In today’s world, your business’ active presence on all major social networks is a necessity, especially for brands seeking to become industry leaders while engaging with customers and prospects alike. However, one can easily become overwhelmed especially if you don’t have proper knowledge or tools. Having the right social media management tools is crucial to your success. Here’s a list of 15 of the best social media management tools currently available and how they can help you maximize your social presence, as curated by the leading members of Forbes Agency Council.

 

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9 Reasons Why Making A Business Out Of Something You Love Is A Mistake

If you love doing something, you would think that making a business out of doing what you love is the right thing to do. Many people would argue the same, that your strengths will save production costs and time. But diving into business with lots of enthusiasm, may be the wrong thing to do…find out more in this article.

 

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Can Everyone Be Innovative?

Are you excited to bring change and innovation to your organization?  Despite it being the an integral part of organizations today, innovation can often be difficult to achieve and also met with some resistance. This raises the question of whether everyone can be innovative, and whether everyone on your team should be involved in the innovation process. To know more, check out this article at Innovation Management.

 

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How to Use Intrigue to Increase Your Email Open Rates

Getting your email noticed amongst hundreds of other emails in your prospects inbox is difficult enough, let alone getting a few minutes from them to read the content when so many other things may occupy your client’s attention. With average email open rates a mere 21.8%, how can you increase your chances of being noticed?

Human beings are curious by nature. By using intrigue, your email campaign will leverage on human beings curiosity. If you intrigue them, that person will feel the need to respond in order to satisfy their deeply-seated feelings.

Learn how you can incorporate intrigue in your emails and increase your email open rates in this article by ActiveTrail.

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Email Marketing Tips for Travel and Hospitality Businesses

Spending money on experiences is the new fave vs purchasing material objects. Most people today prefer going to art exhibits, doing extreme outdoor activities, and traveling to places—the things that allow them to create wonderful memories. It’s good news for travel and hospitality businesses, especially with online booking being prevalent now.

With the digital dependency of this generation’s travelers, travel and hospitality businesses should not miss out on connecting to them through digital channels like email. Email marketing can help to meet different businesses objectives for these businesses, such as boosting reservations, increasing loyalty and providing better customer support. However, there are rules to follow in making email marketing a driver of revenue. Read on for some email marketing tips for your travel and hospitality business.

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7 Choices Every Entrepreneur Must Make

Entrepreneurship comes with hardships that deter many people with promising ideas from ever getting started. While listening to the success stories usually serves as motivation for inspiring entrepreneurs  but the truth is, that for every successful entrepreneur, there are hundreds of failed attempts

Every successful entrepreneur has had to make choices – hard choices. Read this article for seven choices entrepreneurs will probably have to make on their way to success.

 

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Typography and American Retro

If you look around, the world is populated by letterforms in every shape, size and variation. Typography has the power to set a mood and create an atmosphere. Yet, not many are aware of how type can vividly bring alive an entire period’s socio-cultural trends. Read on for more insight on the power of typography at the Amplify blog.

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