email marketing

13
Dec
2021
12 Marketing Trends in 2022 – Infographic

12 Marketing Trends in 2022 – Infographic

Covid-19 pandemic has changed the business landscapes to be more virtual and hybrid. The marketing world is changing and evolving than ever to adapt the constantly changing of the business landscapes.

We have collated the marketing trends and analysis from various marketing professionals and industry experts. These are the twelve of marketing trends highlighted in infographic that we found being important in 2022 (but there will be more) to help businesses building targeted marketing plans to gain competitive advantages.

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Posted by admin in Blog
17
Nov
2021
Consumer Trends in 2022 – In a Nutshell

Consumer Trends in 2022 – In a Nutshell

Though global vaccination rates continue to increase in the fight against the COVID-19 pandemic, it continues creating uncertainty everywhere and a huge change towards consumer behaviour and approach in life. This uncertainty has caused reassessment of consumer priorities towards personal safety, dealing with illness, job loss, supply chain disruptions and their impact on product and service availability.

We have collated and studied the consumer trends 2022 reports from various sources. Here is the summary of the top consumer trends for your easy reference.

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Posted by admin in Blog
11
Oct
2021
Getting Up Close And Personal with Marketing

Getting Up Close And Personal with Marketing

In the world today, the way people conduct and respond to marketing has kept on evolving.

The developments of cloud solutions, data analytics, machine learning and artificial intelligence (AI) have forced the constant development of both marketing strategies and approaches in a short period of time.

Marketers have to constantly move forward with the changes but now have a whole horizon of opportunities for being creative.

One of the best marketing strategies that can be relied on is marketing personalisation, which has changed marketing from the bottom up by improving the customer experience and ultimately improving the business bottom line.

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Posted by admin in Blog
18
Apr
2018

How to Use Intrigue to Increase Your Email Open Rates

Getting your email noticed amongst hundreds of other emails in your prospects inbox is difficult enough, let alone getting a few minutes from them to read the content when so many other things may occupy your client’s attention. With average email open rates a mere 21.8%, how can you increase your chances of being noticed?

Human beings are curious by nature. By using intrigue, your email campaign will leverage on human beings curiosity. If you intrigue them, that person will feel the need to respond in order to satisfy their deeply-seated feelings.

Learn how you can incorporate intrigue in your emails and increase your email open rates in this article by ActiveTrail.

Posted by admin in Blog
11
Apr
2018

Email Marketing Tips for Travel and Hospitality Businesses

Spending money on experiences is the new fave vs purchasing material objects. Most people today prefer going to art exhibits, doing extreme outdoor activities, and traveling to places—the things that allow them to create wonderful memories. It’s good news for travel and hospitality businesses, especially with online booking being prevalent now.

With the digital dependency of this generation’s travelers, travel and hospitality businesses should not miss out on connecting to them through digital channels like email. Email marketing can help to meet different businesses objectives for these businesses, such as boosting reservations, increasing loyalty and providing better customer support. However, there are rules to follow in making email marketing a driver of revenue. Read on for some email marketing tips for your travel and hospitality business.

Posted by admin in Blog