consumer trends 2022

Covid-19 pandemic has changed the business landscapes to be more virtual and hybrid. The marketing world is changing and evolving than ever to adapt the constantly changing of the business landscapes.

We have collated the marketing trends and analysis from various marketing professionals and industry experts. These are the twelve of marketing trends highlighted in infographic that we found being important in 2022 (but there will be more) to help businesses building targeted marketing plans to gain competitive advantages.

Though global vaccination rates continue to increase in the fight against the COVID-19 pandemic, it continues creating uncertainty everywhere and a huge change towards consumer behaviour and approach in life. This uncertainty has caused reassessment of consumer priorities towards personal safety, dealing with illness, job loss, supply chain disruptions and their impact on product and service availability.

We have collated and studied the consumer trends 2022 reports from various sources. Here is the summary of the top consumer trends for your easy reference.