analysis

4-Step Communication Channel Selection Guide by CEB

A simple 4-step guide and chart released by CEB analysis that help us to choose the most appropriate Communication Channel(s) to support our business objectives:

Step 1: Add channels into the mix as necessary, to reach specific audiences.

Step 2: Add and use different channels more frequently as they become more popular.

Step 3: Experiment with new channels to determine their effectiveness before starting to use them frequently.

Step 4: Evaluate your channel options and select the #channel mix that is most appropriate for your objective and target audience of the message.

Check it out — http://ow.ly/O3Pk30fCObM

 

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Voice of Asia Report on Third Wave of Asia’s Growth (by Deloitte)

Voice of Asia Report on Third Wave of Asia’s Growth (by Deloitte)

A recently released report analysing the third wave of Asia’s growth. Ageing Tigers, Hidden Dragons – An Aging Asia is about the shifting the power of balance. Hope this sharing helps for your planning, preparation and readiness for the emerging changes that may create challenges, but also new business opportunities and industries growth … You can download this report in Chinese and Korean languages — http://ow.ly/iS1i30fi6Nl

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