Month: October 2017

4-Step Communication Channel Selection Guide by CEB

A simple 4-step guide and chart released by CEB analysis that help us to choose the most appropriate Communication Channel(s) to support our business objectives:

Step 1: Add channels into the mix as necessary, to reach specific audiences.

Step 2: Add and use different channels more frequently as they become more popular.

Step 3: Experiment with new channels to determine their effectiveness before starting to use them frequently.

Step 4: Evaluate your channel options and select the #channel mix that is most appropriate for your objective and target audience of the message.

Check it out —


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50 Video Marketing Stats for 2017

Did you know that VIDEO is becoming the key content in marketing. For examples, online videos will account for over 80% of all consumer internet traffic by 2020 …Over 8 billion videos / 100 million hours of videos are watched on Facebook every day in 2016…73 percent of B2B marketers say that video positively impacts marketing ROI… Here is the link to the 50 Video Marketing Stats for 2017 that Help You to Create a Winning Social Media Strategy –

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Organizational Culture Challenges In A Digital Age

In the digital age, shortcomings in organizational culture are one of the main barriers to company success, more costly and also correlated clearly with negative economic performance.  A recent survey of global executive report released by McKinsey highlighted three digital-culture deficiencies: functional and departmental silos, a fear of taking risks, and difficulty forming and acting on a single view of the customer.

Find out more –

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