B2C marketers have been pressured to do more content marketing that far outpaces their ability. Organisations may need to consider the cost-efficiency, resource optimisation, and other key elements such as workflow process best practices/framework for a more prioritized and strategic content marketing plan to gain higher return-on-investment in marketing. These signs were indicated in the latest annual B2B Content Marketing 2018 Report : Benchmarks, Budgets, and Trends – North America, released by CMI and MarketingProfs.
For more research findings, view the report: B2C Content Marketing 2018 Benchmarks, Budgets and Trends – North America
