b2b

13
Dec
2021
12 Marketing Trends in 2022 – Infographic

12 Marketing Trends in 2022 – Infographic

Covid-19 pandemic has changed the business landscapes to be more virtual and hybrid. The marketing world is changing and evolving than ever to adapt the constantly changing of the business landscapes.

We have collated the marketing trends and analysis from various marketing professionals and industry experts. These are the twelve of marketing trends highlighted in infographic that we found being important in 2022 (but there will be more) to help businesses building targeted marketing plans to gain competitive advantages.

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Posted by admin in Blog
17
Nov
2021
Consumer Trends in 2022 – In a Nutshell

Consumer Trends in 2022 – In a Nutshell

Though global vaccination rates continue to increase in the fight against the COVID-19 pandemic, it continues creating uncertainty everywhere and a huge change towards consumer behaviour and approach in life. This uncertainty has caused reassessment of consumer priorities towards personal safety, dealing with illness, job loss, supply chain disruptions and their impact on product and service availability.

We have collated and studied the consumer trends 2022 reports from various sources. Here is the summary of the top consumer trends for your easy reference.

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Posted by admin in Blog
11
Oct
2021
Getting Up Close And Personal with Marketing

Getting Up Close And Personal with Marketing

In the world today, the way people conduct and respond to marketing has kept on evolving.

The developments of cloud solutions, data analytics, machine learning and artificial intelligence (AI) have forced the constant development of both marketing strategies and approaches in a short period of time.

Marketers have to constantly move forward with the changes but now have a whole horizon of opportunities for being creative.

One of the best marketing strategies that can be relied on is marketing personalisation, which has changed marketing from the bottom up by improving the customer experience and ultimately improving the business bottom line.

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Posted by admin in Blog
22
Apr
2021
Content Marketing for B2B in 2021

Content Marketing for B2B in 2021

The COVID-19 pandemic may still be ongoing but in 2021, things are starting to look up and businesses and economies are raring to get back into gear.

Given the changes that happened in 2020, many businesses may have faced challenges in implementing their marketing plans when affected by the pandemic, especially for content marketing.

One of the biggest challenges many B2B marketers faced was having to do more with less as the pandemic continued to wreak havoc on the global economy.

To Change or Not to Change

Nonetheless, despite all the challenges thrown their way, B2B marketers have proven to be resilient and quick to adapt in the past year and they continue to believe in the value of their content.

But even then, not all B2B marketers are equal.

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Posted by admin in Blog