In the world today, the way people conduct and respond to marketing has kept on evolving.
The developments of cloud solutions, data analytics, machine learning and artificial intelligence (AI) have forced the constant development of both marketing strategies and approaches in a short period of time.
Marketers have to constantly move forward with the changes but now have a whole horizon of opportunities for being creative.
One of the best marketing strategies that can be relied on is marketing personalisation, which has changed marketing from the bottom up by improving the customer experience and ultimately improving the business bottom line.
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