Everyone’s talking about Content Marketing today.
In fact, you’ve most likely heard this phrase, “Content is King” when anyone talks about Content Marketing.
But what is Content Marketing exactly?
As one of the most effective methods available today for growing audience engagement, developing a brand presence and driving sales, content marketing has been proven to deliver resounding success for businesses.
Joe Pulizzi, the founder of Content Marketing Institute has this to say, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
In easy terms, content marketing is made up of all sorts of content, such as blogs, eBooks, articles, newsletters and videos, even e-mails, all carefully created to deliver information across all stages of the marketing funnel.
It’s a long play that’s designed to educate the audience for future conversions.