Getting your email noticed amongst hundreds of other emails in your prospects inbox is difficult enough, let alone getting a few minutes from them to read the content when so many other things may occupy your client’s attention. With average email open rates a mere 21.8%, how can you increase your chances of being noticed?
Human beings are curious by nature. By using intrigue, your email campaign will leverage on human beings curiosity. If you intrigue them, that person will feel the need to respond in order to satisfy their deeply-seated feelings.
Learn how you can incorporate intrigue in your emails and increase your email open rates in this article by ActiveTrail.