OUR TEAM

Key Strengths and Competencies:

  • Access to a network of partners and advisors who have over 25 years of practical experience in business, sales, marketing, communications, public relations, operations and legal.
  • Our team’s ability to balance creativity with practical business sense to maximize your return on investment.
  • Deliver full spectrum of business and marketing services that carry these campaigns from concept to fulfillment, combining in-house talent with a solid network of valuable partners.
  • Help to pinpoint the client’s challenges, penetrate your target segment, establish a corporate and product brand, initiate marketing efforts and generate marketing and sales leads.
  • Research, analyze, strategies and develop a high impact business strategy, marketing and communications programs, to attract new customers and retain valued ones.
  • Pay attention to every detail, full commitment and strong collaboration with the clients to implement a set of customized business and marketing outsourcing delivery model, methodologies, communications and transition frameworks that fit into the clients’ culture and business goals.
VIVIEN CHAN

Strategic Planning & Operations Management

A visionary who believes in leveraging strong partnerships and technologies to meet ever-evolving market and marketing needs, Vivien brings with her over 25 years of experience in strategic planning, business, marketing and communications from various industries. She has served in various positions i.e. business development, corporate planning, marketing and communications, operations, project management, tele-sales management, and customer relationship management in the Top 10 Highest Corporate Performance and Multinational Organizations.

Vivien has extensive practical knowledge, multicultural and hands-on experience across the globe, particularly the North America, Western Europe, Asia and South East Asia Pacific (includes Australia and New Zealand) marketplaces. She had demonstrated success in hands-on operations and management of cross-functional teams to improve operations efficiency, optimise resource and flexibility to achieve TOC and ROI in the multi-cultural environments. She has also been extensively involved in engagements of Business Start-Up, Setup and Establishment of Company’s Division/Department, Process Re-engineering, Business Modelling, Operational Framework and Best Practices, et al.

Vivien holds an Honours Degree in Economics specializing in Statistics and Monetary from National University of Malaysia (UKM), Malaysia.

KIMMY PHUAH

Market Research and Analytics

Kimmy has more than 20 years’ experience in market research and analytics. She is grounded in both quantitative and qualitative methodologies. Aside from expertise in research and analytics, Kimmy is also very much engaged in implementation of marketing activities during her tenure in the corporate sector. Her experience covers Pay-TV, Insurance, Consultancy, and Telecommunications. At Astro, she was well exposed to media and advertising where she led the Research team. She was exposed to insurance product marketing, specializing in data mining, consumer profiling, competitor analysis and CRM Analytics at Great Eastern, which then she moved on to Nielsen Malaysia, a leading global research, information and measurement organisation to provide market research, data and analysis services. At Digi Telecommunications, she managed the SME customer database management for renewal and revenue stimulation programs. She also led business process improvements, working across stakeholders in the organization.

With her vast experience, Kimmy strongly believes in customizing solutions for clients that will deliver necessary and actionable results. She has recently developed a Trialist Panel for clients to seek out new users and increase their market share.

SUDHISH ANANDAN

Digital and Information Technology, Data Solutions Services

An expert in digital and information technologies (IT) since 1985, with in-depth domain knowledge, expertise and competency in system architecture and design, project management and electronic data and document management:

  • MISC (IT)
  • Pan Malaysian Pools (IT, Project Management)
  • ETS Services (Mobile Applications, IT, Project Management)
  • ASTRO (Digital and IT, Multimedia Interactive Applications for mobile phone and set top box)
  • Pelitacom Technology (Electronic Document Management System, Document Workflow System, Data Migration, Data Audit, Documents Organisation)

An owner of Pelitacom Technology; and over 10 years of strategic alliance with ProExcell in delivery of digital, IT, and data solutions services. Clients include Indah Water Konsortium, Prudential Assurance, Jabatan Bekalan Air Labuan, to name a few.

Sudhish holds a BSc (Hons.) Degree in Computer Science & Mathematics Canada.

LYDIA SU

Digital and Database Marketing, Marketing Operations

Lydia has more than 10 years of domain knowledge and hands-on experience in marketing communications, database marketing, operations, lead generation, interactive media and technology, and Customer Relationship Management (CRM).

She is well-known in the conceptualization and implementation of marketing processes and best practices for both traditional and digital marketing, with industry experience spanning the telecommunications, banking, information technology and certifications industries:

  • Smart Digital Communications (Business Processes, IT)
  • Datacom SEA (IT)
  • The Bank of Nova Scotia (IT Operations)
  • uDirect (Database Marketing, Marketing Operations)
  • ORACLE team (Database Extraction, Data Analysis and CRM)
  • ea Consulting (Market Research & Data Analysis)
  • Tectura (Database Marketing, Lead Generation and CRM)
  • SGS (Digital and Database Marketing, CRM and Operations)

She holds an honors degree in Computing with Multimedia from the University of Staffordshire, UK and a Masters of Business Administration from the University of Newcastle, Australia.

CHRISTOPHER CHIN

Business Development and Training

Christopher has more than 15 years’ experience and proven success records in training, audit and business development in Multi National Organizations, particularly in the Management Systems Certification industry.

He is well-versed in SA - Social Accountability and QMS - Quality Management System implementation leading to successful certification and currently providing consultancy services to organizations across industry sectors like Agriculture, Automotive, Food & Beverage, Wood Products, Publishing and Printing, Chemicals, Rubber and Plastic Products, Metals and Fabricated Metal Products, Machinery and Equipment, Electrical & Optical Equipment, Electricity Supply, Construction, Wholesale & Retail Trade, Hotels & Restaurants, Transport, Storage & Communication, Information Technology, Engineering Services, and Education.

With his strong leadership and capability in identifying opportunities promptly; he is fully committed and competent in leading business growth of an organization.

AKRAM RAHIM

Graphic and Web Designer

Driven by passion gives Akram the power and energy to strive in the fast-paced evolution of digital and information technologies; to be innovative and competitive to excel in an ever-challenging and dynamic creative industry. He brings over more than 4 years of hands-on experience and knowledge in concept, creativity and design fields from various industries, particularly architecture and brand identities.

Akram always believes that by deploying a solid business plan, strong and consistent marketing and brand strategies with innovative and creative designs can steer an organisation to create its own class of unique identity that distinguishes from other competitors. It also becomes part of the key elements to build competitive advantages and contribute to an organisation's growth and successes.

Akram holds a Bachelor Degree in Landscape Architecture from International Islamic University, Malaysia.

 

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