Did you know that over 80% of mobile phone users use ‘Search’ to find local businesses, products or services? Driven by a need for “information on the go”, a majority of these local searches also come with a high probability of purchase, making this – local mobile search, an important opportunity for your business.
Video is at the forefront of digital marketing circles today. However, while most businesses are considering their video options, many are not sure where to start or what, exactly, is required.
Spending money on experiences is the new fave vs purchasing material objects. Most people today prefer going to art exhibits, doing extreme outdoor activities, and traveling to places—the things that allow them to create wonderful memories. It’s good news for travel and hospitality businesses, especially with online booking being prevalent now.
With the digital dependency of this generation’s travelers, travel and hospitality businesses should not miss out on connecting to them through digital channels like email. Email marketing can help to meet different businesses objectives for these businesses, such as boosting reservations, increasing loyalty and providing better customer support. However, there are rules to follow in making email marketing a driver of revenue. Read on for some email marketing tips for your travel and hospitality business.
It’s getting harder and harder to reach out to millenials. Google Chrome/Safari updates frequently and everyone loves Ad Blockers. No one likes clicking ads and everyone hates seeing them. See how branded video content and sponsored editorials are the new wave.
Competing in the world of social media is difficult and with all the uncertainty and competition out there, it is understandably difficult to build a social media marketing plan. However, there are some attributes to separate those that succeed and those that don’t, and a proper social media marketing plan is just one of them. Read on to find out how you can craft one in just 5 steps.
Small businesses need to be prudent about how they spend for promotional expenditures. Low-cost yet efficient internet marketing strategies could have a significant impact on the business’ outcome but the trick to achieving a good result is really in knowing to utilize opportunities for no cost advertising tactics while managing money wisely. Learn more about effective internet marketing strategies to help boost your small business online and offline at this article.
If you’re looking to dominate in Google search results, be warned that your strategy needs to be more expansive than keyword research and a savvy AdWords campaign. A search result needs to entice users to click through to your webpage and is an often-ignored aspect of SEO. To understand the basics of Google search listings, here’s a detailed guide for your reference.
The latest trends for digital marketing in 2018 are out! Get the latest insight in this article by Carver Technology Consulting.
Growing a business requires you to constantly stay in touch with the latest updates and trends as the tools, platforms and methods to use are constantly changing. Members of the online small business community have come up with some great insights to these changing tools and trends which include social media algorithms and augmented reality. Read on for some helpful tips.
Community life no longer focuses on the traditional where people interacted together in their daily lives on the physical plane. Today, community life has moved online and increasingly, it will be a challenge for brands to commercialize these new and exciting digital and physical community spaces.
Read more here: Socialising Brands: The Rise of Digital and Physical Communities
